Privacy Policy for ASM Performance Cars

ASM Performance Cars ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and protect your personal data when you visit our website at https://asmperformancecars.co.uk or use our services.

By using our website or services, you agree to this Privacy Policy. If you do not agree, please do not use our website or services.

Who We Are

We are ASM Performance Cars, a specialist UK-based used car dealership specialising in modified cars, performance vehicles, luxury cars, and consignment car sales.

• Business Address: 74 Co-operative Street, Stafford ST16 3DA, UK
• Contact Email: info@asmperformancecars.co.uk
• Telephone: +44 7306 657 000

Information We Collect

We may collect and process the following types of personal data:

• Identity Data: Name, username, title, date of birth, and gender.
• Contact Data: Billing address, delivery address, email address, and telephone numbers.
• Financial Data: Bank account details, payment card details, and finance application details (where applicable).
• Transaction Data: Details of products and services you have purchased from us, including consignment car sales.
• Technical Data: IP address, browser type, location, and operating system.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing and newsletters from us.

How We Collect Your Data

We collect personal data through:

• Direct interactions via forms on our website (enquiries, test drives, finance applications).
• Communications via email, phone, or social media platforms.
• Automated technologies (cookies and analytics tools such as Google Analytics).
• Third-party referrals and publicly available sources.

How We Use Your Information

We use your personal information for the following purposes:

• Providing our products and services, including consignment car sales.
• Processing enquiries, finance applications, and vehicle purchases.
• Managing our relationship with you (e.g., notifications, after-sales services).
• Marketing our services, promotions, and special offers (with your consent).
• Ensuring website security and fraud prevention.
• Improving website functionality, user experience, and marketing effectiveness.

Legal Basis for Processing

We rely on the following lawful bases for processing your personal data:

• Consent: You have provided clear consent to process your data for a specific purpose, such as receiving marketing emails.
• Contractual Necessity: Processing data to fulfil contracts, e.g., vehicle sales, consignment services, and aftercare services.
• Legal Obligations: Complying with our legal obligations and regulations (e.g., tax records, anti-money laundering).
• Legitimate Interest: Marketing, improving website services, and customer service (balancing against your rights and freedoms).

Data Sharing

We may share your data with selected third parties:

• Business partners and service providers assisting with marketing, analytics, website hosting, and finance services.
• Regulatory authorities, law enforcement, or other legal entities when legally obligated.
• Third parties involved in vehicle transportation, consignment sales, or car finance arrangements.

We never sell your personal data to third parties.

International Transfers

We do not typically transfer your personal data outside the UK or European Economic Area (EEA). If a transfer is required, we will ensure it meets GDPR standards.

Data Security

We have implemented appropriate security measures to prevent accidental loss, unauthorised access, alteration, or disclosure of your personal data. We use SSL encryption for secure transactions and data submissions.

Cookies and Analytics

Our website uses cookies to enhance user experience, collect usage statistics, and personalise content. You can control cookie preferences through your browser settings. For more details, see our separate Cookie Policy.

Your Rights Under GDPR

Under UK GDPR, you have the right to:

• Access personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion or restriction of your personal data.
• Object to processing or request data portability.
• Withdraw consent at any time (for marketing and other consent-based processing).

To exercise your rights, please contact us at info@asmperformancecars.co.uk.

Third-Party Links

Our website may include links to third-party websites. We do not control these external sites and are not responsible for their privacy practices. Please read their privacy policies when you visit these sites.

How Long We Retain Data

We retain personal data only for as long as necessary for the purpose collected, or as required by law (e.g., tax purposes require retention for at least six years).

Changes to this Privacy Policy

We may update this Privacy Policy occasionally. Any changes will be posted on this page with the updated revision date.

Contact Us

If you have questions regarding this Privacy Policy or how we handle your personal data, please contact us:

• By email: info@asmperformancecars.co.uk
• By post: ASM Performance Cars, 74 Co-operative Street, Stafford ST16 3DA
• By phone: +44 7306 657 000