Cookie Policy
Last updated: 15 July 2025
This Cookie Policy explains how ASM Performance Cars ("we", "us", or "our") uses cookies and similar technologies when you visit our website at asmperformancecars.co.uk. This policy should be read alongside our Privacy Policy.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit websites. They allow the website to recognize your device and remember certain information about your visit, such as your preferences and actions. Cookies are widely used to make websites work more efficiently and provide valuable information to website owners.
Types of Cookies We Use
We use the following types of cookies on our website:
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies as the website cannot function properly without them.
| Cookie Name | Purpose | Duration |
|---|---|---|
| XSRF-TOKEN | Security cookie to prevent cross-site request forgery | Session |
| session | Maintains user session state | Session |
| cookie_consent | Stores your cookie consent preferences | 1 year |
Performance Cookies
These cookies collect information about how visitors use our website, such as which pages they visit most often and if they receive error messages. They help us improve website performance and user experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - Distinguishes unique users | 2 years |
| _ga_[ID] | Google Analytics - Maintains session state | 2 years |
| _gid | Google Analytics - Identifies users | 24 hours |
| _gat | Google Analytics - Throttles request rate | 1 minute |
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
| Cookie Name | Purpose | Duration |
|---|---|---|
| user_preferences | Stores user preferences for website customization | 1 year |
| recently_viewed_vehicles | Tracks recently viewed vehicles for improved user experience | 30 days |
Targeting Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook - Used to deliver, measure and improve ads | 3 months |
| fr | Facebook - Advertising and analytics | 3 months |
| IDE | Google DoubleClick - Used for targeted advertising | 1 year |
Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and so on. These cookies may be used when you visit our site or when you open emails from us.
The main third-party services we use that may set cookies are:
- Google Analytics (for website analytics)
- Google AdWords (for advertising)
- Facebook (for social sharing and advertising)
- Instagram (for social sharing and advertising)
- YouTube (for video content)
Managing Your Cookie Preferences
When you first visit our website, you'll see a cookie banner that allows you to choose which cookies you accept. You can change your preferences at any time by clicking on the "Cookie Settings" link in the footer of our website.
You can also control cookies through your browser settings. Most web browsers allow some control of most cookies through browser settings. To find out more about cookies, including how to see what cookies have been set, visit aboutcookies.org.
Find out how to manage cookies on popular browsers:
Please be aware that restricting cookies may impact the functionality of our website. For example, you may not be able to use some of our interactive features or save your preferences.
Changes to Our Cookie Policy
We may update our Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about our Cookie Policy, please contact us:
- By email: privacy@asmperformancecars.co.uk
- By post: ASM Performance Cars, 74 Co-operative Street, Stafford ST16 3DA
- By phone: +44 7306 657 000